Problem:
Goodreads’ branding lacks interest and dynamics. The app and website are unresponsive and clunky.
Solution:
A vibrant, more dynamic branding system that brings life to the brand while allowing room for the star of the show, the books, to shine.
The logo incorporates a serif font to tie in the heart of Goodreads: printed books. It also utilizes italics in “good” to represent leaning books, resting on the other books represented by “reads”.
The colors nod to the the existing colors, slightly altered, while adding in deep and baby blue to create more energy in the combinations.
