Assignment:
Heinz, the number one global player in sauces, debuted a new line of condiments: the Flavor Tour line. The line is comprised of three sauces: Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili.
I was tasked with creating event collateral for the launch party in NYC where media would be attending to try the new sauces in globally inspired dishes.
Outcome:
An event invite, three globally inspired recipe cards corresponding with each new sauce, and a mural that garnered many photo ops at the NYC launch event.
Event Invite:
Recipe Cards:
Mural:
