My dream has always been to open a bookstore/cafe. I used to think it was a completely original idea, but now they are popping up all over. I’m not in a place to join the fun and open this shop, so I decided to bring it to life from a branding perspective.
The emphasis of this branding is bright and whimsical, emphasizing the warm and inviting feeling of the cafe and shop. To further cultivate the idea of a combined bookstore/cafe, Shareable would feature an event space and bundle to host your book club meetings in.
