Assignment:
Snack Factory has been rethinking pretzels with its unexpected and delicious offerings since it launched Pretzel Crisps in 2004. Now, they are unveiling Pop'ums – the next big snacking innovation that perfectly brings together the munchability of popcorn and the crispy crunch of pretzels into a fun-to-eat, craveable new snack.
We were tasked with creating event collateral for the launch party in NYC where media would be attending to try the new product in inventive food and drink recipes.
Outcome:
All event signage including an event invite, welcome sign, bar sign, dish labels, social tent card, and goodie bag.
Working directly with a vendor, we also designed and produced an interactive wall with gold frames dispersed throughout framing artwork of Snack Factory pretzels for the first part of the event. Attendees rang a doorbell at each frame, and hand would appear, handing them a serving of pretzels. Half way through the event, the wall was covered with a curtain. During the reveal of the new product, the curtain was pulled back, revealing new artwork of the Pop’ums.
