Assignment:
Create a fictional social advocacy campaign.
Solution:
This Mind Matters bridges the gap between young individuals aged 12-21 who both struggle and don’t struggle with mental health issues. It speaks to those who struggle with mental illness, urging them to open up. It speaks to those who don’t struggle with mental illness, an attempt to decrease the stigma. The goal is to open the line of communication between the two groups, breaking down the idea that they are different.
It aims to inform individuals with accurate information, create a safe space to interact and communicate, and remind them that every mind matters…that this mind matters.
For an in-depth look at my process, click the link below.
